Cultivar selected for the intensity of the pinkish coloration of the involucral bracts, much more pronounced than in most wild forms. The flower heads display a bright to deep pink that is particularly decorative, pleasantly contrasting with the silvery tomentose foliage. One of the most widespread cultivars in cultivation and most appreciated for ornamentation, offering a more pronounced colorful effect than the type while retaining the discreet charm and characteristic texture of the genus. Related selections under similar names — 'Rubra', 'Nyewoods Variety' — offering various shades of pink and red.